I'm very proud of the work we've done with Pawn America. This is a great company with big vision and sound business practices. Pawn America's owner, Brad Rixmann had a big idea. To re-brand the notion of a Pawn Shop into a major retail chain that features both a financial center and retail store offering new and quality second-hand consumer merchandise. We started with an uphill battle against the perception of Pawn shops as bad guys who take advantage of the poor.

We've been able to disprove that perception steadily over time by presenting an honest and straightforward look at a great company through the eyes of it's down-to-earth CEO, the company's biggest champion.

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When the owner of the product or business has a "certain" personality, sometimes the best way to reach out is to try and bottle that thing that got them to where television advertising was possible. Although different as night and day, local Twin Cities celebrity exercise equipment mavin Dick Enrico and new Green Mill Restaurant owner Paul Dzubnar are interesting, likeable and have a point of view.

Their personalities shine through in these ads that help reinforce their brands.

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TSR ads get right to the point. No wasted real estate here. Every second drives the message forward. Serious, eye-opening and catchy.

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Who loves a good car spot? Anyone? No, seriously, anyone? Yeah, me too.

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A variation on the infomercial, this 28 minute show takes another tact. Rather than focus on a product for $19.99, this long form "informational" ad is designed more like a show that presents ALL SIDES to a company. This is a good way to become part of a community or idea

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Get the word out. Show it to a captive audience with checkbooks in hand.

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Proof of quality work is what is sold here via happy customer testimonials. Sela also wanted to get the message out that they were a strong company with a big track record via vendor testimonials as well. It worked nicely.

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Why go to a sports bar when you can go to a SPORTS THEATER to eat and drink?

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This was a fun project I directed for an agency called REDTOWN. The concept was to create "syndicated" ads that would work in any market with a donut for "your extermination company here." Several years old now, but lots of fun. Look for a surprise appearance from Mike Jaszewski, the designer who's work is all over this site.

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